As a digital publisher, it's likely that you depend upon digital ad revenues for a large portion of your content monetization. Thus, you might feel threatened by the increasing prevalence of ad blocking softwares available for web browsers.
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Today, more than ever, the lines between traditionally-defined media channels are being blurred. Television-, radio-, print-, and web-based companies are increasingly delivering their content across channels in order to reach audiences wherever they are: mobile devices, desktops, browsing the web, digital apps, YouTube, and social media, to name a few.
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As digital media continues to play an increasingly larger role in our lives, publishers old and new are being forced to adapt at a much faster rate than the industry had previously been accustomed to. Of course, this has led to a great deal of uncertainty within the industry.
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If you're a publisher looking to engage with your audience and monetize your content, you have by now probably realized that social media is a critical channel. At PixelEdge, we provide a powerful platform for engaging with your audience digitally via apps, websites, and social media. We have tools for analyzing engagement with your posts, targeting posts to specific users, and even tracking social media trends and generating automated posts designed to engage your audience.
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If you're familiar with the all the recent doom and gloom in the magazine publishing industry, you'll know that most prognostications focus on one central 'fact': print magazines are disappearing. Most who make such claims do so with little evidence and plenty of faulty assumptions. Sure, the industry is changing - circulation is down at many magazines and publishers are struggling to figure out how they'll respond to new trends in advertising and monetization. But to reason that this precludes the eventual disappearance of print magazines is misguided.
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Finding top-quality app developers is hard. Harder is finding an app developer that has the vision for the long-term health of your digital app. In app development (as in most business ventures) once you get far enough into the process you start to realize that many of your original assumptions were wrong. When you get to this point, you should have the capability and flexibility to adapt and move forward.
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Now, before you say "I don't produce enough content to target my readers by location," consider this: there are hundreds, if not thousands of local businesses that would kill to have direct access to your readers.
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Are you looking to reinvigorate the way you deliver content to your readers this year? Here are a few suggestions you can use to take your digital magazine publishing to the next level.
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This headline, from Advertising Age last week, says all that needs to be said about the current state of digital magazine publishing: "Major Ad Buyer Tells Magazines It Won't Buy Tablet Circ Like It's Print Any More". For those who think this is just a hollow negotiating tactic on the part of ad buyers, think again. This tactic's got teeth: it works because digital magazine publishing, as it is currently being done, doesn't.
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Digital apps enable magazine publishers to do entirely new things with their content. These days, crafting a universe for your brand requires that you engage readers with unique content across media channels.
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Today, with the veritable clamor of media companies competing for eyes and ears across content distribution channels, the phrase 'reader loyalty' might seem anachronistic. At PixelEdge, we know this isn't the case, and we leverage our digital magazine publishing expertise on a daily basis to help our clients engage valuable, loyal readers. If your goal is to generate an engaged, loyal audience, an app is the way to go.
Read more →Is your business looking for a company that offers digital publishing software? PixelEdge provides a platform that will help drive media revenues and engagement.
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As I'm sure you have heard, Facebook recently announced that it is developing a proposal to offer content hosting to media companies via its mobile app. At first glance, this seems like a compelling idea: Facebook is a huge driver of web traffic, particularly for media companies, and over 50% of digital media engagement occurs on mobile devices. But publishers should be wary.
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Move your business into the technology age with the help of digital publishing software from PixelEdge.
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In the last few months we have noticed a strong trend towards giving subscribers access to data and information via digital apps. While its necessary to design content specifically for smartphones and not simply replicate print versions on digital devices, the real challenge is to allow subscribers to easily access the data and information that most publishers possess.
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Despite a projected decrease in print ad revenues for the trade magazine industry (about 4.4% annually), digital ad revenues are expected to grow at an annual rate of 12.8%, reaching almost $2 billion in 2018. Changing trends have pushed gaudy pop-ups out of popularity. Now, advertisers can be more creative when engaging readers. Options like sponsored content and rich media build high levels of ad engagement without annoying readers. Here are some digital advertising options that could work for you...
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If you work in the publishing industry, chances are you're considering digital publishing. You may have even looked at various digital publishing solutions. Rather than recite a bunch of familiar buzzwords, I want to present two straightforward reasons why PixelEdge is the solution you've been looking for.
At PixelEdge, our business model is focused on long-term partnerships with our clients.
Most publishers concede that digital is here to stay. But when told to transition from print to pixel, many publications still struggle with tight budgets and little technological expertise. A full and immediate transition seems unrealistic, and there is still conflict over the future of print.
In April, the Wall Street Journal wrote about the purposeful place of paper-intensive catalogs for retail websites. However, by June, Ad-age countered that in our “digital, eco-conscious world,” even the ubiquitous table catalog has no place and needs to join the digital age.
In previous posts, I've written about the need to chart a new publishing approach that leverages the power of digital media for established publications. Here, I want to briefly discuss how we can use digital media to grow publications that are still in their infancy.
If you've recently started a new publication, you are no doubt facing a number of challenges including the need to attract advertisers and generate revenues given a small readership.
A few weeks ago I watched, amused, as a two year-old girl tried to decode the ancient edifice known as a 'book.' Green Eggs and Ham had a user interface she was utterly perplexed by: she was trying move between pages by swiping along their surfaces, like one would on an iPad. After numerous failed attempts, the girl's mother stepped in to demonstrate the archaic act of physically turning the page.
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For my eighth birthday, my parents bought me a subscription to Sports Illustrated for Kids. Every fourth Tuesday I would run to the mailbox to check whether my new issue had arrived, eager to discover which athletes they'd included in this month's removable sports cards. It was like a monthly dose of sports-related pop culture, adorned with pull-out content, interactive activities, fun game ideas, thrilling photography, and a healthy dose of surprise.
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